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Car & Classic Rebrand
Branding
Project deliverables included:
Typography (primary and secondary fonts, usage on different social media platforms.
Colour palette (primary and secondary and usage)
Mockups: merchandise, email, paid, magazine adverts, YouTube thumbnails and infographics
Brand Guidelines Design
Date
2023
Updated Car & Classic's visual identity, messaging, and overall brand image to better align with its evolving goals, values, or target audience. The primary elements of their branding remained but refinement was needed particularly the colour palette and typography design to create a fresh and more relevant brand perception in the eyes of customers and stakeholders.
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