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Pivot Hybrid Health
Date
2022
Branding
Website design and brand guidelines included: logo redesign, colour palette, typography and iconography.
Pivot is a healthcare startup that struggled to communicate in simple terms what its offering was and how it could market itself through both communications and visual branding.
Worked with the Pivot team to help remove healthcare jargon barriers that would over-complicate their offering and find the core USPs of their business. From this work, we developed branding that aligned with the updated business positioning.
Delivered refreshed branding, a document detailing the company’s positioning and communications, as well as an updated website.




















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